Living Coral: Pantone’s Color of the Year 2019 Hints of a Vibrant Year Ahead of Us!

Living Coral: Pantone’s Color of the Year 2019 Hints of a Vibrant Year Ahead of Us!

The Pantone Color Institute had been declaring the “Color of the Year” in December since 2000. While some regard it as an annual forecast of the fashion trends to come, it can also be viewed as a reflection of current global tendency and demand. As much as the institute has claimed that their announcement is merely a result of thoughtful consideration and trend analysis, we cannot deny the impact and influence it poses on almost every industry, including fashion, home furnishings, entertainment, industrial design, technology, and arts.

The passing year of 2018 was all about the dramatically provocative Pantone 18-3838 Ultra Violet that suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. For the coming year of 2019, however, we’re about to go down a whole different path of nature and life.

PANTONE 16-1546 Living Coral is a color that symbolizes our innate need for optimism and joyful pursuits through its engaging, warm, comforting, and playful nature. Vibrant, yet mellow, the PANTONE Color of the Year 2019 is a reaction to the overwhelming growth of technology and social media in the past few decades that has got us seeking for an escape in forms of immersive experiences that enable connection and intimacy.

This animating and life-affirming coral hue is a color that commonly appears in our natural surroundings. It emits the desired, familiar, and energizing properties of a color, yet can also feel elusive and out of reach. The PANTONE 16-1546 Living Coral is a true representation of coral reefs beneath the sea, acting as center of the ecosystem by providing shelter and sustenance to a diverse set of sea creatures.

Much like of natural desire for something that can embrace us with warmth and nourishment to provide comfort in our continuously changing society, the Living Coral is a nurturing natural color that keeps us feeling lively in a sea of social media influence.

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