Lacoste Releases 2019 Edition of 'Save Our Species' Shirts
Rawipas Techa-in ·
Last year, the French brand Lacoste collaborated with the International Union for Conservation of Nature (IUCN) on their “Save Our Species” campaign. The iconic crocodile logo is replaced with emblems of the 10 endangered species.
Other than being a massive commercial success, the campaign has received overwhelming praise from international planet lovers. That’s why Lacoste is bringing back the collection for 2019.
The goal is to raise public awareness of wild animals being threatened with extinction. The ten designs feature ten different logos and will be distributed through ten stores worldwide.
What’s more, the production number matches the remaining specimens of the animal. In other words, the rarer the species is, the rarer that particular design will be. It’s going to be quite the challenge to collect all of them!
For the 2019 edition, the collection includes ten new species, which are:
1. The Hawaiian Monk Seal, available online at Lacoste. Only 1,400 remaining.
There are 3,520 shirts in total, available now through the selected stores. Profits from the sales will be donated to the IUCN to support their conservation efforts.
No matter which locations are the closest to you, or which IG stores you’re ordering these from, you better hurry. Not only that you can hop onto the latest trends, but you’ll also get the chance to help our planet out.