Beauty Without Animal Cruelty: 13 Vegan Makeup Brands in 2020

Check out the best vegan cosmetic brands and get glammed up with their sustainable beauty products.

Beauty Without Animal Cruelty: 13 Vegan Makeup Brands in 2020
© Siam2nite

These days, everyone and their mother has heard of vegan food. It should be simple enough; vegan means no meat or animal products whatsoever. But did you know cosmetics products can also be described as vegan? These plant-based products are one of the biggest rising beauty trends in 2020!

Makeup, skincare, and beauty items such as lipsticks, blush-ons, eyeshadow palettes, and even the brushes are usually made from some sort of animal products. Honey, beeswax, lanolin (wool wax), and albumen (egg whites) are only a few examples, not to mention that cosmetic companies often test their products on animals.

© Inika Organic

As brands become more conscious of animal cruelty issues and work to provide more vegan options, it’s much easier to add vegan-friendly alternatives to your beauty routine.

Still, some might be wondering: what about products labeled ‘cruelty-free’? Are those considered vegan as well?

Simply put, ‘vegan’ means there are no animal products in the ingredient list. ‘Cruelty-free’, on the other hand, only guarantees that the product wasn’t tested on animals. So, a product can be cruelty-free, but that doesn’t mean it’s strictly vegan.

If you want to be absolutely sure, look for labels that indicate that the item is strictly cruelty-free & vegan. That way, you can rest assured that no animals were harmed in the making of your purchase.

So which makeup brands on the market are vegan, and are any of those your favorite? Scroll right down to see 13 vegan beauty brands that are getting lots of love in 2020.

(Arranged alphabetically.)



© Axiology

Axiology is an American vegan lipstick brand loved by countless women worldwide. The brand’s high-quality lipsticks offer intense color, velvety texture, and over 27 shades (plus many more to come).

All items are vegan and made from organic ingredients such as coconut oil, castor oil, avocado oil, grapeseed oil, orange oil, neem oil, elderberry extract, candelilla wax, vitamin E oil, moringa oil, and avocado butter.

It should be noted that the products are also 100% cruelty-free! Although Axiology isn’t available in Thai stores yet, you can check out the online store at Axiologybeauty and be spoiled with choices of gorgeous lipsticks!


B. By Superdrug

© B. By Superdrug

Made by UK-based drugstore chain Superdrug, B. Cosmetics is all about offering the best quality at affordable prices. All products are vegan and cruelty-free, and the line ranges from starter’s kits to essential items for professional makeup artists.

Shop for vitalizing skincare, body mist, and EDTs – all starting at the incredible price of 3.5 GBP (140 THB) – on the online store at Superdrug.


Cover FX

© Cover FX

Cover FX – a makeup brand known for its high-performance foundation. The dense pigments offer superb concealing. And with over 40 shade options, you can get a match regardless of your skin color.

All Cover FX products are vegan and cruelty-free. Plus, as they contain no additives such as mineral oils, fragrance, gluten, talc, paraben, sulfates, and phthalates, the products are completely hypoallergenic.

Cover FX offers a wide range of vegan products: foundations, powder, lipsticks, blush ons, bronzers, highlighters, eyeshadows, and more. Interested? Browse the brand’s catalog on the online store at Cover FX or visit SEPHORA.

Buy Now on Shopee

Eco Tools

© Eco Tools

Brushes are an essential part of any makeup kit, so it’s only natural for there to be vegan versions of them. Among those who offer such products is EcoTools – a leading American beauty brand.

EcoTools sells makeup brushes that are gentle to both your skin and your furry friends, thanks to the choice of vegan materials. The hair is entirely synthetic but boasts an incredibly soft and smooth texture.

Other than makeup brushes, EcoTools also offers other beauty items, like hairbrushes, loofahs, sponges, and facial brushes, which are all vegan as well! If you’re looking for high-quality brushes at reasonable prices, be sure to visit the online store at ecotools.


ELF Cosmetics

© ELF Cosmetics

ELF Cosmetics is an American drugstore brand that can go toe-to-toe with many higher-end names. Having established itself as a 100% vegan and cruelty-free since 2005, the brand is happily endorsed by PETA.

What’s more, none of their products contain harmful chemicals such as phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. So you can be confident that they won’t cause allergic reactions.

ELF Cosmetics products are widely available at drugstores in Thailand and on the online store at elfcosmetics.

Buy Now on Shopee


© Hourglass

American modern luxury brand, Hourglass, intends to make its cruelty-free product line 100% vegan by 2020. The brand has already started offering its vegan & cruelty-free line on the online store (at hourglasscosmetics), which include lipsticks, eyeshadow palettes, primers, foundation, powder, lip glosses, eyeliners, and many more.

Hourglass also offers makeup brushes, so you’ll have everything you need to look gorgeous. You can expect the transition into 100% vegan to be completed soon!

Buy Now on Shopee

Inika Organic

© Inika Organic

Inika Organic is an Australian-based vegan beauty brand. One of the most trusted names on the market, in fact. It has been using organic and 100% vegan ingredients since it first started in 2006, and now boasts a wide range of cruelty-free options.

Inika Organic’s best-selling items include bronzers, eyeliners, mascaras, foundations, concealers, and lipsticks, with prices starting at 19 AUD (640 THB). To browse the brand’s catalog and see other interesting items, visit the online store at Inika Organic .


Jeffree Star Cosmetics

© Jeffree Star Cosmetics

Created by Jeffrey Lynn Steininger, this American cosmetic brand is well-loved by many beauty fans. The products are recognized for their outrageous color schemes and glamorous packaging. They reflect the brand founder’s character well – vibrant, dazzling, and unapologetically fabulous.

But even with the neon-colored palette, the collection is 100% vegan and cruelty-free. Whether you’re shopping for lipsticks, eyeshadows, or highlighters, you can be sure that neither your skin nor any animals will be harmed throughout the process. Interested? Be sure to visit the online store at jeffreestarcosmetics!

Buy Now on Shopee

Kat Von D Beauty

© Kat Von D Beauty

Kat Von D Beauty, a highly stylized makeup brand by Kat Von D, is one of the first brands to make its products completely vegan and cruelty-free. But that shouldn’t be a surprise, as the American tattoo artist is also an outspoken vegan.

Kat Von D Beauty’s entire line is 100% vegan and cruelty-free; everything from lipsticks, eyeshadows, blush ons, eyeliners, nail polishes, concealers, to foundations. Even the brushes are made from high-quality synthetic hair, so you can enjoy a soft texture with no risk of irritation.

Plus, the packaging from Kat Von D Beauty is really something special. Inspired by tattoo designs, the product has the aesthetics of American traditional and old-school inks – bold and stylish. The brand is widely available at SEPHORA or on the online store at Katvondbeauty.

Buy Now on Shopee

Lime Crime

© Lime Crime

American brand Lime Crime has won over the hearts of makeup lovers with super-cute packaging and superior quality. Some of the brand’s most popular products include eyeshadow palettes and matte liquid lipstick; both feature dense, high-contrast pigment that stays on for a long time.

Plus, everything Lime Crime sells is vegan and cruelty-free, endorsed by PETA and awarded with the ‘Leaping Bunny’ certification, which guarantees that the product was not tested on animals. To shop for Lime Crime items, visit the online store at Limecrime.

Buy Now on Shopee

Milk Makeup

© Milk Makeup

Milk Makeup is an American brand with highly unique package design. Although the brand was established as cruelty-free, it’s recently hopped on the vegan bandwagon at the end of 2017.

Turning to vegan and cruelty-free ingredients means the brand is shifting towards sustainability and eco-friendliness. Plus, it’s always comforting to know that the products you’re using are safe for your skin and didn’t involve hurting animals.

One of the most interesting products Milk Makeup offers is the Makeup Stick, which is super easy to use and pack on travels. It’s the perfect companion if you like your makeup no-mess and no-fuss. To see more of Milk Makeup products, visit the online store at milkmakeup.

Buy Now on Shopee


© Pacifica

Pacifica is a USA-based cosmetic brand that uses 100% vegan and cruelty-free ingredients to create its entire line, from makeup, skincare, beauty items, perfumes, to body mists.

There’s quite a range of scents available, made from natural plant-based extracts. They also come in stylish packages and with an affordable price tag. If this sounds like something you’ll love, check out the products on the online store at pacificabeauty.


PHB Ethical Beauty

© PHB Ethical Beauty

PHB Ethical Beauty, a well-known organic brand from the UK, prides itself on its vegan product line. All of the brand’s cosmetics, skincare, and beauty items are made from plant-based alternatives, free from alcohol, paraben, synthetic pigment/perfume, phthalates, or any other chemicals that might harm your skin.

What’s more, PHB Ethical Beauty is a certified halal brand, which means the products are “permissible” for Muslim consumers. So you can bet it’s trying to reach all kinds of beauty lovers! Plus, the product line is quite extensive, with various cosmetics, skincare, perfumes, shampoos, nail polishes, and shower creams.

If you’re interested to see what the brand has on offer, drop by at phbethicalbeauty. The online store provides worldwide shipping for orders that exceed 100 GBP (around 4,000 THB).

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