PUMA Explores Gaming, Music, and Photography For The Reinvented 80’s RS Collection
PUMA takes innovation to the next level by breathing life back into its classic 80’s RS (Running System) sneaker series. Upon the introduction of the reimagined RS collection that included the all-new RS-0 and RS-350, PUMA also unveiled their compelling new collaborations with SEGA, Roland, Polaroid, and Ader Error, displaying an exploration into industries other than fashion.
Fans of Sonic the Hedgehog knows full well the worldwide impact that SEGA had on kids in the 90’s. The Japanese gaming giant produced some of the most well-known gaming series such as Tetris, Virtua Fighter, and Yakuza. The PUMA RS-0 Sonic uses some of the most notable characteristics of SEGA’s beloved game as the main features of the RS-0 sneakers. For example, the color of the shoes comes from the body color of Sonic himself and if you look closely you will notice details that represent the Green Hill Zone, the first level in Sonic the Hedgehog, such as palm trees, checkered hills, and golden rings.
The collaboration with Roland, one of the world’s leading manufacturer of electronic musical instruments, electronic equipment and software, takes inspiration of the game-changing TR-808 drum machine that was wildly popular back in the 80’s. The PUMA RS-0 Roland features breathable premium black leather, reflective laces, and details in the iconic TR-808’s trigger keys colors – red, orange and yellow.
Similar to how the PUMA RS-0 Roland takes design hints from the game-changing technology of the brand, the collaboration with Polaroid, a pioneer in the instant film and camera scene, refers to the iconic Polaroid OneStep analog instant camera. The PUMA RS-0 Polaroid is designed with premium breathable white leather and features the Polaroid Colour Spectrum graphic on the heel.
PUMA’s collaboration with ADER Error, a Seoul-based cult youth brand, produced unique versions of the RS-0 and RS-100 sneakers. The PUMA RS-0 ADER Error comes in two colors, black and blue, with prints of the words “ADER Error” and “Zero” on the sides. The PUMA RS-100 ADER Zero is primarily white with silver foam stripe lined with black borders. The heel also features what resembles the connection port on the original PUMA RS-Computer that took the 80’s by storm.
While the all-new RS-0 had already been released worldwide this past April 19, the collaborations still remains as just models PUMA released for all of the fashion gurus and sneaker enthusiasts to enjoy for the time being. No official statement regarding the pricing has been released yet, but the special models above are said to be set for release later this June.