A First Look at the brand-new Streetwear brand TAKARA WONG
Takara Wong is a new streetwear brand that is about to hit Thailand's fashion market. Behind the brand is a well-known figure of the nightlife scene: Champ Thakorn Wannawong, who has risen to prominence as the Creative Director of the WHVCK collective.
Let's have a first look at the first collection of this brand-new brand, prior to the official launch on August 15.
The philosophy of TAKARA WONG is inspired by a variety of impressions from an open-minded journey through different cultures from all over the world, put together as one story. The brand believes in the concept of “Trial and error", which implies to try over and over again until the final result gets as close a possible to the vision. It might not be perfect, but the brand strongly believes that perfection is not always the best, and at times, it is imperfection that makes things truly unique and interesting.
This first collection of TAKARA WONG is called “I Don’t Want To Survive, I Want To Live”, which is inspired by the Academy Award-winning movie "12 Years A Slave", which is the story about the free African-American man in 1840, who gets kidnapped and unrightfully enslaved, and has to overcome great obstacles and endure unspeakable injustice to finally regain his freedom.
The Mood & Tone is kept in plain coloring of Raven Black, Modd White and Burgundy Red. The clothes are partly made of traditional Thai fabric, with a straight-forward cut that stands for functional, yet powerful simplicity, inspired by the grimy workwear of an underdog, intentionally kept oversized, so it may be worn by both genders, taking a stand for equality in every way, be it race, gender, class, or other aspects..
Below we have compiled a first look at the 9 items of this first collection.
Patchwork Canvas Trench Coat
Available colors: Burgundy & Modd White
Patchwork Canvas Jacket
Available colors: Modd White & Raven Black
'Survive/Live' Straight Chino Pants
Available colors: Raven Black, Modd White & Burgundy
'That's Eyes' Sleeveless Oversized Hoodie Sweater
Available colors: Modd White & Raven Black
'Survive/Live' Oversized T-Shirt
Available colors: White & Raven Black
Patchwork Short Sweatpants
Available colors: Modd White & Raven Black
TAKARA WONG Logo Sweatpants
Available colors: Modd White & Raven Black
Oversized Sweaters
Available colors: Modd White & Raven Black
TAKARA WONG Logo Belt Snapback Caps
Available colors: Black with White Logo, Modd White & Double Black Color
The collection will be released on August 15 and can be ordered online from the official Takara Wong website. For more information, check out their Facebook page.